Masters Sunday at The Soho House

During the Masters weekend, we co-hosted Patrons & Pours at the Soho House in Toronto with Common.18 and delivered exactly what we set out to provide our community—a refined, intimate way to experience one of the most iconic Sundays in sport. A tight circle of guests, a shared appreciation for the game, and just the right amount of competitive edge with side bets quietly in play throughout the room.

From the moment coverage began, the energy was locked in. Conversations flowed between shots, reactions built with every leaderboard shift, and by the back nine, the entire room was fully dialled—every putt, every approach, every swing carrying weight. It’s a different kind of atmosphere when everyone is invested, and that collective anticipation is what made the day.

Beyond the broadcast, on-site activations kept things competitive throughout the day—Golden Tee, a perfect putt challenge, a chipping game, and more giving everyone a chance to get involved and put their own touch on the experience.

The custom menu carried its own nod to Augusta—pimento cheese sandwiches served alongside Masters-inspired drinks that enhanced the overall experience. Details mattered, and everything was built to feel intentional without being overdone—the kind of setting where you could settle in for hours without missing a moment.

As the final round unfolded and the green jacket found its new owner, there was a shared sense that this is how the Masters should be watched: together, immersed, and surrounded by people who appreciate it in the same way.

A special thank you to our partners who helped bring it to life: Customize My Clubs, Bentgrass Golf Shop, Pace of Play North York, Loft and Grain Golf, Gallery Goods, CMMN18, and Guinness Canada.

We appreciate everyone who came through and made it what it was, and are already putting things in motion for our next community event.